Creative Director, Designer, Photographer
In order for us to better represent our own work, we initiated a visual update for the company and the website. We updated our logo, found a main typeface and worked on a whole new website from the ground up.
First things first, the logo is the first thing that someone will see and is the main starting point for your brand. It made sense to start here as we reworked our logo.
We moved into creating a simpler experience for our workflow, business, and how we interact with our customers. We wanted to showcase that through our brand as a whole. We kept our logo simple while still keeping in the "J" and the "D" to keep the logo in line with the name in a witty way. We also added some color to our brand and kept it monocromatic.
We stuck with blue to keep it cool and still provide some vibrancy. Blue also symbolizes trust, which worked well for how many clients trust us with bringing their vision and brand to life.
When it came to our site, our first one was old, not that mobile friendly and the ux was a bit harder to navigate. That was our main issue we needed to fix. We also wanted to keep it simple for speed and ease of use when someone accesses the site. The previous site also didn't include a page to showcase some of our bigger projects, which we fixed with this new build.
We moved on to using Webflow for a majority of our projects. One of our first sites built with it was our own, which is what you see here. Webflow has allowed us to have the speed and flexibility to design and develop at the same time. The CMS in Webfow was also one of the main reasons why we chose to work with this platform. This enabled us to efficiently build pages for our projects. It would've been a very tedious process with our previous platform of building individual pages.
With our visual update finished and new goals and company attributes in place, we hope to be able to work closer with brands and really help them become the brand they are dreaming of.
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